Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Archive for the ‘business strategy’ Category
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
The Marketing Companion Podcast
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Let's plot a strategy together
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