Archive for the ‘business strategy’ Category

I pushed my comfort zone. It was a mess. I loved it.

When the author pushed himself way out of the comfort zone, magic happened.

My brand engagement fantasy: Hire a few real people.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

The rising opportunity of creator-owned content licensing

Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.

An experiment that will help you embrace the chaos

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

Big company or small: Advertising at a crossroads

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]