Archive for the ‘business strategy’ Category

37 Big Data Case Studies with Big Results

Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.

Three drastic marketing changes ahead for 2017

Mars Dorian shares three drastic marketing changes he’s making in 2017, making us consider the value of our own websites.

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

Being an Empathic Marketer in an Automated World

Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]

8 Strategies to stand out when you’re late to the content marketing game

If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules