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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Why I’ve decided to leave the competition of “I work harder than you” behind and test out a 4-day work week for more productivity (not less!).

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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