A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Archive for the ‘business strategy’ Category
Communist Customer Service: 3 Lessons I Learned on My Vacation.
By Mars Dorian, {grow} Contributing Columnist I did something crazy. I took my life offline (gasp!) and took a family trip to the East Sea of Germany. In case you […]
Should you create different social media posts for international clients?
The pros and cons of creating different marketing approaches and social media posts for international clients
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Adventures in Analogia: How to Find Customers in the Offline World
Mars Dorian’s advice on how to find customers in the “real” world.
An Example of Twitter’s Real-Life ROI
By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]
Dare to Be Stupid: A lesson for B2B marketers from Weird Al
Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”
10 things you need to know NOW about OmniChannel Marketing
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
The Marketing Companion Podcast
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