Archive for the ‘business strategy’ Category

Seven fascinating marketing lessons of 2015

Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.

Communist Customer Service: 3 Lessons I Learned on My Vacation.

By Mars Dorian, {grow} Contributing Columnist I did something crazy. I took my life offline (gasp!) and took a family trip to the East Sea of Germany. In case you […]

Should you create different social media posts for international clients?

The pros and cons of creating different marketing approaches and social media posts for international clients

The art and science of developing an enterprise content strategy

Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.

Five ideas to discover your marketing niche

There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.

Adventures in Analogia: How to Find Customers in the Offline World

Mars Dorian’s advice on how to find customers in the “real” world.

An Example of Twitter’s Real-Life ROI

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]