Archive for the ‘careers’ Category

Is a college marketing degree worthless?

Students who want to be in marketing today face a dilemma. They need a degree to get a job but most of the marketing courses and teachers out there are terrible. Is a marketing degree worthless?

How to get started as a crypto social media marketer

If you’re feeling a little underpaid in your current social media role and are looking to spread your wings into the crypto and blockchain industry, this is an actionable guide to rapidly learning all you’ll need to know about crypto social media marketer.

Three ways to jump on board the growing gig economy

A growing portion of the economy is coming from entrepreneurs stepping into the gig economy. Here are three best practices to help you get started out right.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Five reasons to be enthusiastic about the future of social media marketing

There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.