Archive for the ‘careers’ Category

How I will remain relevant when the bots come for me

How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.

Straight talk on being a social media consultant

It takes more than a love of social media to make it as a social media consultant. A few insider tips on what the work is really like!

How to succeed in the ego-ravaged drama queen world of social media

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.

Don’t Review Your Employer on Glassdoor Until You Read This!

You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.

There is no glory in “old school” marketing

I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.

How to Become Famous in 100 days or Less

I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.

A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.