What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
Archive for the ‘careers’ Category
The crisis in marketing education and what to do about it
The gap between university curriculums and business reality is severe. Here’s an example of something that’s working.The crisis in marketing education and what to do about it
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?
The essential guide to hiring a marketing specialist … when you’re not a marketing person!
It’s not easy hiring a marketing specialist when you have no experience in the field. Here’s a guide to show you how!
Five ideas to rebuild your personal brand after a move
Five ideas to rebuild your personal brand after a move
Is it time to embrace the social media faker?
Is it time to embrace the social media faker? Matt Ridings says “yes”
Could too much tweeting cost you your job?
It’s easy to get addicted to Twitter but too much tweeting at the wrong time could cost you.
Why Human Competition is the Least You Have to Fear
The robots are coming. And they’re coming for you. How you can prepare to stay relevant. Human competition
Seven strategies to stay ahead of overwhelming social media change
Trying to keep up with social media is overwhelming. Here are seven coping strategies.
The Marketing Companion Podcast
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