Archive for the ‘careers’ Category

Who’s responsible for social media addiction? Me and you.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

How to keep your job when facing marketing budget cuts

Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.

How are you dealing with time-space compression?

The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!

How to Become a Genius

One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.

So … I asked him and his answer was surprisingly simple.

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

How to beat ChatGPT and the new wave of Content Shock

Feeling threatened by AI? There is only one way for creators to beat ChatGPT.

Should you still pursue a career in marketing?

AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

What the “Whole Self” Movement Means to Marketers

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.