Archive for the ‘careers’ Category

The Thin Line Between Bold Marketing and Brand Suicide

We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals

Six practical tips to stay ahead of the marketing learning curve

In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.

Exploring the personal branding pivot

Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.

From Work to What? Surviving the AI Utopia Narrative

Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?

When Robots Care More: The Evolution of Human Empathy

Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

You don’t need to have the right answers if you have the right questions.

Mark Schaefer describes why an effective leader today needs the right questions more than the right answers

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

Are You Playing Small? Three Questions That Transform Your Career

If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.