3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Archive for the ‘Case studies’ Category
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.