A discussion on our favorite recent marketing books
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
Archive for the ‘Case studies’ Category
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Personalized content marketing, deadly AI and more insights from #SXSW 2018
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Eight million views later, the ultimate branded content case study
What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
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