Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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