Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
Archive for the ‘Case studies’ Category
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Case study: Finnair puts social media community to work
This is a remarkable case study on how a company is building a passionate and effective social media community.
Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
A proud American company that never understood digital
Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
The profound power of five blog readers
This inspiring case study shows sometimes having just five blog readers is all you need.
Irate sports fans hijack UPS company blog
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
Case study: Content marketing success at a medical practice
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
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