Archive for the ‘Case studies’ Category

Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.

An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!

Here’s a great example of how a college student used the social web to make her dream come true.

This is a remarkable case study on how a company is building a passionate and effective social media community.

Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.

The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?

Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.

This inspiring case study shows sometimes having just five blog readers is all you need.

A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?

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