Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
This inspiring case study shows sometimes having just five blog readers is all you need.
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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