Archive for the ‘Case studies’ Category

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

A mind-bending demonstration of AI and NotebookLM

NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

The signature story: Your critical marketing asset

Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.

Exploring the overlooked world of social objects

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

How to battle boring … even without a budget

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]