Archive for the ‘Community-building’ Category

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

How to infuse humanity into an AI World

Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

What we learned about marketing in 2024

2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.

New Research Shows That From Boomers to Zoomers, Authenticity Matters

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.

How to Reimagine Universities for the AI Era

Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.