AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
Read more
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
Read more
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
Read more
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.
Read more
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Read more
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
Read more
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Read more
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Read more
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
Read more