How marketing employment might be disrupted when the economic value of intelligence is zero
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
Archive for the ‘Community-building’ Category
Five ways to influence your brand message when consumers are in control
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
A Human Renaissance in the Age of AI
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.
Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
The 10 biggest marketing challenges have nothing to do with AI
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
How to infuse humanity into an AI World
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
The Marketing Companion Podcast
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