Archive for the ‘Community-building’ Category

Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

Why Home Depot (and your business) needs to re-capture its marketing mojo

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Before you spend money on content promotion, read this

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

The Second Biggest Lie on the Internet

It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.