Archive for the ‘Community-building’ Category

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

Why Home Depot (and your business) needs to re-capture its marketing mojo

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Before you spend money on content promotion, read this

Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.