Archive for the ‘Community-building’ Category

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Content Shock isn’t the problem. It’s the solution.

Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

Use This Surefire Guide To Boost Your Social Media Followers

Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.

Five stellar community engagement platforms that rock, and one to avoid!

Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!

Four ways I fight for freedom and digital citizenship in the era of fake news

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.