Archive for the ‘Community-building’ Category

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

The Second Biggest Lie on the Internet

It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Content Shock isn’t the problem. It’s the solution.

Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.