Archive for the ‘Community-building’ Category

Three proven tips on finding niche markets hungry for your work

Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

How to build a truly actionable social media audience

Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection

Stop creating Random Acts of Content

It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?

Three strategies to take the heat out of customer conflict

Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict

The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.