Archive for the ‘Community-building’ Category

How to build a truly actionable social media audience

Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection

Stop creating Random Acts of Content

It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?

Three strategies to take the heat out of customer conflict

Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict

The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Case Study: Using influencers to quickly build an audience for your content

Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers