Archive for the ‘Community-building’ Category

The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Case Study: Using influencers to quickly build an audience for your content

Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

How to Host a Marketing Conference That Doesn’t Tank

It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.

20 Ideas to super-charge your social media network

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Five ways the “attention economy” is driving your business

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.