7 ways to get employees to adopt your enterprise social media initiative
If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.
Archive for the ‘Community-building’ Category
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
How social media saved our church
It was a battle of David and Goliath but against all odds, “David” found a way to build a global congregation through a blog.
Do you need a massive audience to be huge in social media?
Do you need a massive audience to be huge in social media?
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
One thousand posts. No navel gazing.
It takes a lot of work to write one thousand posts, but it takes some amazing people to make it work. A tribute to the {grow} community.
Social Media’s Mass Attention Myth
The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?
Social media engagement is not a strategy
Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.