Why I stopped thanking people on the social web
An example of why authentic social media engagement is not scalable.
Archive for the ‘Community-building’ Category
What makes a blog tick? An insider’s guide to audience connection
Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.
7 ways to get employees to adopt your enterprise social media initiative
If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.
Three dazzling examples that turned online influence into offline results
Most social online influence marketing is done all wrong. But these three case show that there is hope!
How social media saved our church
It was a battle of David and Goliath but against all odds, “David” found a way to build a global congregation through a blog.
Do you need a massive audience to be huge in social media?
Do you need a massive audience to be huge in social media?
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
One thousand posts. No navel gazing.
It takes a lot of work to write one thousand posts, but it takes some amazing people to make it work. A tribute to the {grow} community.
Social Media’s Mass Attention Myth
The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
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