Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Archive for the ‘Community-building’ Category
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
Social Objects: It’s not just a product, it’s a conversation!
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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