Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
In an era of increasing information density, marketers must look toward content ignition as primary strategy
The Mirabeau case study: How a small family winery pulled off one of the greatest small businesses successes in YouTube history
In an era of “too much content” the consumer and business implications differ. Content Shock Parable
Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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