Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
Is click-bait writing a marketable skill? This college professor designed a project to find out.
Archive for the ‘Content Ignition Strategy’ Category
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
Three marketing truths for an information dense world
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]
Content Code: A blueprint for succeeding in a world of overwhelming information density
If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.
Critical guidelines to help you determine your optimal online advertising partner
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
Behind the scenes: How to write a business book
Writing can be a tortuous task. Here is one path taken to write a business book.
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
The line between Media and Brands is blurring fast
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock
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