Archive for the ‘Content Marketing’ Category

How to be the world’s greatest podcast guest

You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!

The best SEO book in the world? A surprising discovery.

The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.

Why inbound marketing costs inevitably increase over time

Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

How to make the Content Marketing Hierarchy of Needs work for your business

Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.