Choosing the Right Podcast Topic (It’s Harder Than It Sounds)
Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.
Archive for the ‘Content Marketing’ Category
Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
3 Valuable lessons content creators can take from popular fiction
The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
3 Lessons I learned from my creative burnout
The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.
Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
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