Archive for the ‘Content Marketing’ Category

Can you afford to do inbound marketing?

A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

Content creation lessons from a tiny wedding toast

The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.

3 Timeless tips for selling your online product in an overcrowded market

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

Choosing the Right Podcast Topic (It’s Harder Than It Sounds)

Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.

Which is more important: The content, or the person?

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

3 Valuable lessons content creators can take from popular fiction

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.