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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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