Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.