Archive for the ‘Content Marketing’ Category

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

3 Little-Known Ways to Use Content Marketing for Client Education

You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.

If you’re not embracing native advertising, your content marketing strategy is obsolete

Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.

How to select a common topic for a blog (or video or podcast)

It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content

Content marketing success and the crappy quality myth

Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.

To Prank or Not to Prank: The ROI of a Brand Hoax

An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.

Stop creating Random Acts of Content

It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?

How to ruin your content by overthinking things

Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.