Archive for the ‘Content Marketing’ Category

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

3 Little-Known Ways to Use Content Marketing for Client Education

You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.