Should your content generate leads or relationships?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
Archive for the ‘Content Marketing’ Category
Monetizing in the moment and the content marketing pivot
The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Why “rich content” is central to your social media strategy
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Keeping your content promise, even when it hurts
Sadly, “trust” is becoming a point of differentiation today. To win in a noisy world, are you keeping your content promise?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Research proves there is still a place for long form content
New research from Pew proves there is still a place for long form content in your marketing plan.
I’ll be telling my stories on Sundays
Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality
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