The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
Archive for the ‘Content Marketing’ Category
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
Five good reasons to ignore Google
Conforming to search standards is putting us in a creative box. But there are some times it makes sense to ignore Google.
33 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
If you stopped publishing your social content, would anybody notice?
Brooke Ballard articulates the concern of many: Is our social content making a difference or we just contributing to Content Shock?
What you need to know about emerging content forms
Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.
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