Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Archive for the ‘Content Marketing’ Category
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
Three marketing truths for an information dense world
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
Content Code: A blueprint for succeeding in a world of overwhelming information density
If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
The line between Media and Brands is blurring fast
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock
12 Ideas to Ignite Your Content NOW
Making content move is the key to success on the web today. These ideas will help ignite your content
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
Are you SURE you know where your customers are?
There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?
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