Archive for the ‘Content Marketing’ Category

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.

Grading 12 marketing predictions about the future

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

The race to embrace AI might overwhelm ethical considerations

The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

Five biggest mistakes I’ve made as an entrepreneur

The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.

I was dazzled and confused when I asked #ChatGPT to write like a woman

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”

Does social media marketing still matter? Not like you think.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.