Archive for the ‘Content Marketing’ Category

How to Make Your Podcast Last 10 Years

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

How to beat ChatGPT and the new wave of Content Shock

Feeling threatened by AI? There is only one way for creators to beat ChatGPT.

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.