A Unified Theory of Content Success: Can anybody create effective content?

content success

Nobody studies the creative process more than my friend Jay Acunzo. We have had a back and forth debating about the various frameworks and blueprints out there for content success — including our own — and we’ve wondered whether these guidelines can be applicable to anyone. Is there a Unified Theory of Content Success?

And more important, can anybody achieve content success?

  • In this new episode of The Marketing Companion, Jay begins by defining “the premise” — the what and how of the content — that creates a space that is “defensible.”
  • We refer to an “x and y” framework to help people create a unique premise.
  • The unique role of frustration (and even anger) in content excellence. Great content is often a journey toward change.
  • Jay also attacks people focused on strictly solutions and tactics as a not very effective strategy. I suggested that many marketers have fallen into that trap and are among the worst content creators anywhere.
  • I cover my “RITES” framework — creating content that resonates, is interesting, timely, entertaining, and superior.

And then the ultimate question … can anybody achieve content success the answer is “maybe.” You won’t want to miss this fascinating discussion!

Click here to listen to Episode 279

Resources mentioned in this episode:

Jay Acunzo recently gave a great presentation to our RISE community about his podcast creation process. He’s offering this free to you here. 

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Illustration: The Passion of Creation by Leonid Osipovich Pasternak

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