Nobody studies the creative process more than my friend Jay Acunzo. We have had a back and forth debating about the various frameworks and blueprints out there for content success — including our own — and we’ve wondered whether these guidelines can be applicable to anyone. Is there a Unified Theory of Content Success?
And more important, can anybody achieve content success?
- In this new episode of The Marketing Companion, Jay begins by defining “the premise” — the what and how of the content — that creates a space that is “defensible.”
- We refer to an “x and y” framework to help people create a unique premise.
- The unique role of frustration (and even anger) in content excellence. Great content is often a journey toward change.
- Jay also attacks people focused on strictly solutions and tactics as a not very effective strategy. I suggested that many marketers have fallen into that trap and are among the worst content creators anywhere.
- I cover my “RITES” framework — creating content that resonates, is interesting, timely, entertaining, and superior.
And then the ultimate question … can anybody achieve content success the answer is “maybe.” You won’t want to miss this fascinating discussion!
Click here to listen to Episode 279
Resources mentioned in this episode:
Jay Acunzo recently gave a great presentation to our RISE community about his podcast creation process. He’s offering this free to you here.
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Build Your Brand with the Architects
Introducing a research-first podcast that builds revenue, not condos — The Marketing Architects! Keep up with the biggest marketing trends and news through discussions based in marketing, psychology, and economics research. Along the way, learn about marketing accountability, category leadership, brand-building, and much more. Featuring a team of experienced marketers whose blueprints for success are marketing strategies that have actually been proven to work.
Illustration: The Passion of Creation by Leonid Osipovich Pasternak
