Archive for the ‘corporate communications’ Category

Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

A content arms race started on February 01, 2013. A case study.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

Reflections on content quality and my role as a human antenna

It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.