Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.
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