Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
Archive for the ‘customer acquisition’ Category
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
14 great quotes about building an actionable audience
14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Four ways customer connections will change by 2020
Technology is changing everything in business and customer connections could be readically different in the next few years!
Adventures in Analogia: How to Find Customers in the Offline World
Mars Dorian’s advice on how to find customers in the “real” world.
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
5 Lessons from 5 Years of Online Business and Blogging
Entrepreneur Mars Dorian offers his five best lessons of online business
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