A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Archive for the ‘customer acquisition’ Category
Communist Customer Service: 3 Lessons I Learned on My Vacation.
By Mars Dorian, {grow} Contributing Columnist I did something crazy. I took my life offline (gasp!) and took a family trip to the East Sea of Germany. In case you […]
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Should you create different social media posts for international clients?
The pros and cons of creating different marketing approaches and social media posts for international clients
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
14 great quotes about building an actionable audience
14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
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