Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
A surprising debate over the relative value of the personal brand versus corporate brand
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.
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