Archive for the ‘customer acquisition’ Category

Personal Brand Versus Corporate Brand: Which is More Effective?

A surprising debate over the relative value of the personal brand versus corporate brand

How Shein and Temu threw a bomb at eCommerce conventions

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

That time I received death threats in a brand Discord community

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

Why you need to ditch LinkedIn as your content platform

LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.

The five key skills every marketer needs today

Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world

Is it easier to build a business or start a movement?

Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.