Archive for the ‘customer acquisition’ Category

Your 2012 Marketing Plan: Tell Me What to Do

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.

Getting to yes on adopting social media marketing

In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.

The Corporate Battle of the Facebook Likes

One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with […]

Three reasons marketing favors social media and small businesses

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]

Social networking for business benefits, YES it works!

Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying! […]

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

Blogs on auto-tweet and the new world of Triberr

? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. I think you’ll enjoy […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.