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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.
One of the best things about my job is that I get to meet executives from many different companies, both big and small.  I was having a
I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The
Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a
I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use
? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Business success is built on empathy. Are we losing this ability?
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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