Archive for the ‘customer acquisition’ Category

Social media case study: It’s not just a brand, it’s a buddy

Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?

Marketing – The biggest hurdle to start-up success?

Many entrepreneurs have no shortage of ideas or energy, but do they have the marketing chops to carry an idea through?

If you do just one analysis for your business…

Have you looked at your sales funnel lately, Here’s a how-to do an analysis for your business.

Are you on your customer’s A-List?

Do you have the time to devote to social media? Can you really afford NOT to? Let’s look at the risks.

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

Your 2012 Marketing Plan: Tell Me What to Do

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

The customer is the customer. Adapt or die.

Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.

Getting to yes on adopting social media marketing

In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.

The Corporate Battle of the Facebook Likes

One of the best things about my job is that I get to meet executives from many different companies, both big and small. I was having a discussion the other day with […]