The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Archive for the ‘economics of social media’ Category
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Five questions to ask when seeking an effective marketing consultant
It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
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