Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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