Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Archive for the ‘economics of social media’ Category
Five questions to ask when seeking an effective marketing consultant
It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
Marketing without measurement in a world of malignant complexity
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.