Does blogging matter any more?
Does blogging matter any more? Contributing columnist Mars Dorian weighs in on the debate with observations from his own experience.
Archive for the ‘economics of social media’ Category
Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
Should you be betting on out-sourced content?
Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
Copyblogger comments: The real economics behind the decision to pull the plug
Copyblogger is ending comments on their blog. But they didn’t really tell us why.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
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