Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
Archive for the ‘economics of social media’ Category
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
Should you be betting on out-sourced content?
Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
Copyblogger comments: The real economics behind the decision to pull the plug
Copyblogger is ending comments on their blog. But they didn’t really tell us why.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
The business case for SXSW Interactive
Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
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