If I give away content, don’t I give away my business?
If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
Archive for the ‘economics of social media’ Category
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
Do you have to cheat to be successful on the social web?
The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?
The Purchasing Department: The Next Frontier for Social Media?
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
There will be no social media apocalypse
Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse
The challenge of creating a blog that sings
How do you hold down a job, pay the bills and create a blog that sings?
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
How do you budget for social media marketing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
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