The Purchasing Department: The Next Frontier for Social Media?
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
Archive for the ‘economics of social media’ Category
There will be no social media apocalypse
Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse
The challenge of creating a blog that sings
How do you hold down a job, pay the bills and create a blog that sings?
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
How do you budget for social media marketing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
Social Media ROI – You’re looking in the wrong place
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
What are we going to do with all the social media ads?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Viral High, Viral Hangover
Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!
The Marketing Companion Podcast
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