Archive for the ‘economics of social media’ Category

Twitter ads and the end of mankind

The web comments about the announcement that Twitter will have ads on their searches (as a start) were about evenly split between “ho hum” and “disgust.” This comment is pretty […]

How to sell stuff on your B2B blog without being annoying

I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]

Social media measurement: Sometimes a picture is worth a thousand tweets

In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]

Three reasons why the “experts” are wrong about social media measurement

There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” […]

Twitter’s Biggest Scams Part 4: The Trump Network

Part 4 of a series Yes, it’s THAT Trump. “The Donald” is actually behind this Multi-Level Marketing (MLM) program. A key difference between this and the other MLM programs explained […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

Kernels of truth on social media marketing

If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked […]

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]