Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Archive for the ‘economics of social media’ Category
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Why does marketing exist?
Is marketing about memories and stories or something more?
The Marketing Companion Podcast
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