A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Archive for the ‘Entrepreneurial ideas’ Category
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why does marketing exist?
Is marketing about memories and stories or something more?
Do you need a director of remote work?
Director of remote work? Here’s why this the hottest job title around. And a rant from Mark!
Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.