Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Sometimes all the bad things happen at once creating a dumpster fire at work. Here are seven tips from Brooke Sellas to get through to the other side.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Many companies want to humanize their customer approach but first sort out personalized versus personal.
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Never give up. Well, maybe not. There is certainly a time and place to think about giving up.
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
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