Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Archive for the ‘ethics’ Category
It’s not OK for Weight Watchers to capitalize on mental illness
Weight Watchers won the internet but did it help their brand?
When does the program become the programmer?
This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
Is there any way to fix Facebook?
Is there any way to fix Facebook? Not without some radical surgery.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
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