Archive for the ‘Facebook’ Category

The impact of fake news on your marketing department

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.