Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
Archive for the ‘futurist’ Category
Whatever happened to Web3?
Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
You can’t be an expert. And you don’t have to be.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
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