Archive for the ‘Influence marketing’ Category

The key decision in influencer outreach and why everyone is missing it

Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.

Three steps to avoid influencer marketing disaster

Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Influencer marketing grows up

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

Six transformative trends in influencer marketing (is it really marketing?)

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

STOP: Don’t Use Influencer Marketing Without Reading This Post

Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.

Unraveling the secrets of B2B influencer marketing

Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert