Archive for the ‘Influence marketing’ Category

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Brands need to stop the insanity and invest in true influence

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

The key decision in influencer outreach and why everyone is missing it

Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.

Three steps to avoid influencer marketing disaster

Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.