Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
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