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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets.
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Social Media Explained will get you up to speed on social media fundamentals fast!
Put yourself in the place of an influencer before starting your outreach campaign
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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