Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
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