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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

It’s not an influencer scam. It’s popularity, and it matters.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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