Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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