Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
Archive for the ‘innovation’ Category
Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
16 Essential educational resources for the marketing professional
Keeping up with everything in the marketing field might seem daunting but these educational resources for the marketing professional will help!
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
Looking for inspiration on innovation and entrepreneurship? Here’s the source!
When I need a spark for business inspiration, I keep returning to “Innovation and Entrepreneurship” by the business master Peter Drucker.
How to use Product Hunt to boost your business
Hot new app Product Hunt is super-charging new products and businesses. Is it right for you?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.