Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
Archive for the ‘innovation’ Category
16 Essential educational resources for the marketing professional
Keeping up with everything in the marketing field might seem daunting but these educational resources for the marketing professional will help!
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
Looking for inspiration on innovation and entrepreneurship? Here’s the source!
When I need a spark for business inspiration, I keep returning to “Innovation and Entrepreneurship” by the business master Peter Drucker.
How to use Product Hunt to boost your business
Hot new app Product Hunt is super-charging new products and businesses. Is it right for you?
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of […]
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