Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success
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