Archive for the ‘innovation’ Category

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

Is this the most powerful #innovation in the history of social media?

The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?

Connecting to a new podcast on digital transformation

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success