A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Archive for the ‘innovation’ Category
NFT CryptoArt Investment: An Essential Guide for Creators
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
How to Avoid the Invisible Marketing Mistake All Businesses Make
This marketing mistake is probably happening in every company. A practical guide for improvement!
Observing this event unfold was a content marketing masterclass
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
How to set your thinking free in a time of uncertainty
Leading in a time of uncertainty might require effectual thinking. Here are four steps to embrace the chaos in a new way.
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