Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
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