Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
The most powerful branding strategy might be found in your own experiences and stories.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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